Privacy policy

Last updated: March 31, 2026

AMA STORE operates this store and website, including all information, content, features, tools, products, and services, in order to provide you, as the customer, with an appropriate shopping experience (the “Services”). AMA STORE is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or engage in any other transaction through the Services, or when you communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read and understood this Privacy Policy, including how we collect, use, and disclose your information.

Personal Data We Collect or Process

When we use the term “personal data,” we refer to information that identifies you or can reasonably be linked to you or another individual. Personal data does not include information that has been anonymized or aggregated so that it cannot identify you.

Depending on your interaction with the Services, your location, and applicable laws, we may collect or process the following categories of personal data:

  • Contact details, including name, address, billing address, shipping address, phone number, and email address
  • Financial data, including credit/debit card numbers, payment details, transaction details, payment method, confirmations, and other payment-related information
  • Account data, including username, password, security questions, preferences, and settings
  • Transaction data, including items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, as well as past transactions
  • Communications, including information you provide when contacting us (e.g., customer support inquiries)
  • Device information, including device, browser, network data, IP address, and unique identifiers
  • Usage information, including how and when you interact with the Services

Sources of Personal Data

We may collect personal data from:

  • Directly from you, when you create an account, use the Services, communicate with us, or provide your data
  • Automatically, through your device, cookies, and similar technologies when using our Services
  • Service providers, when they collect or process data on our behalf
  • Partners or third parties

How We Use Your Personal Data

We may use your personal data for the following purposes:

Providing, Personalizing, and Improving Services

To deliver the Services, process payments, fulfill orders, manage your account, arrange shipping, handle returns, and personalize your shopping experience (e.g., product recommendations).

Marketing and Advertising

To send promotional communications via email, SMS, or mail, and display personalized ads based on your activity on our Services or other websites.

Security and Fraud Prevention

To authenticate accounts, ensure secure transactions, detect fraud or illegal activities, and protect our platform and users.

Communication

To provide customer support, respond to inquiries, and maintain our relationship with you.

Legal Reasons

To comply with applicable laws, respond to legal requests, enforce our policies, and protect our rights.

How We Disclose Personal Data

We may share your personal data with:

  • Service providers (e.g., IT, payments, analytics, shipping, customer support)
  • Business and marketing partners for advertising and promotional purposes
  • Third parties when you request or authorize it (e.g., shipping providers, social media integrations)
  • Affiliates within our corporate group
  • Authorities or legal entities when required by law or legal processes

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal data to provide and improve the Services.

Your data may be shared with Shopify and third parties, including across international borders. Shopify may also process your data to provide advanced features and is responsible for handling related data rights requests.

For more information, please refer to Shopify’s Privacy Policy: https://privacy.shopify.com

Third-Party Websites and Links

Our Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices, content, or security. Any information shared on such platforms may be visible to others without restriction.

Children’s Data

The Services are not intended for minors, and we do not knowingly collect personal data from individuals below the legal age in their jurisdiction. If you believe a minor has provided us with personal data, please contact us to request deletion.

Data Security and Retention

No system is completely secure, and we cannot guarantee absolute security. We recommend using secure channels when sharing sensitive information.

We retain personal data only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access your personal data
  • Request deletion
  • Request correction
  • Request data portability
  • Manage communication preferences

If you are in the UK or EEA, you may also:

  • Object to or restrict processing
  • Withdraw consent at any time

To exercise your rights, contact us using the details below.

Complaints

If you have concerns about how we handle your data, you may contact us. You may also lodge a complaint with your local data protection authority.

International Transfers

Your personal data may be transferred and processed outside your country. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on our website with a revised “Last updated” date.

Contact

If you have any questions or wish to exercise your rights, contact us at:

Email: amastore.customers@gmail.com
Address: Via Dante Alighieri, Mussolente, VI, 36065, Italy

For the purposes of applicable data protection laws, AMA STORE is the data controller of your personal data.